Laura Oppenheimer has a story in the Oregonian headlined “Portland’s Ziba Designs: where art meets science, turns 25” (here) that discusses the growth and development of that industrial design firm in Portland. It’s about to move into its new building.
Ziba Design has an international reputation as a design firm. So does Sohrab Vossoughi, its founder. Two quotes from the article are relevant to the themes of this blog.
Ziba sets itself apart by dissecting consumers' desires, delving beyond conventional wisdom. That's part of the reason Vossoughi prides himself on the company's diverse staff, which includes 17 foreign-born employees and nearly two dozen languages spoken.
And note the articles views on future consumer directions in China:
One new client wants to target young people in China.
"There's this idea of, 'Oh, they're looking to the West,'" says Wibke Fleischer, a senior insights and trends specialist who grew up in Germany. "But we thought, 'Maybe that's not it. That doesn't feel quite right.'"
Ziba dispatched researchers, graphic designers and product designers, at least one Chinese member per team, to spend 100 days in China. They played badminton, shopped and sang karaoke with teenagers. They interviewed trend-makers. And they found a generation detached from tradition, ready to chart its own identity.