Attracting Chinese tourists to Oregon

Max Song of China Holiday Tours spoke yesterday on “Perspectives and Strategies to Attract Chinese Tourists to Oregon” to a Northwest China Council dinner at the Mark Spencer Hotel. In 2011, Song “was appointed by Travel Oregon as its in-country representative for China to boost the number of Chinese tourists visiting Oregon.”

The dinner announcement noted:

According to the US Travel Association, 215 million Chinese can now afford to visit the U.S. and each will spend an average of $7,200 per trip during the visit. Other statistics shows 800,000 Chinese tourists visited the U.S. in 2010, and that number is estimated to grow to over 2 million in 2016. Clearly attracting this ever increasing number of Chinese tourists to Oregon makes good sense for Oregon jobs and economy.

Song gave a powerpoint presentation that began with a brief historical overview of Chinese tourism. Several slides are shown. Some other slides said:

With that number expected to top 3 million visitors from China by 2016, American businesses are preparing for their arrival in a big way.

And:

“The number one reason Chinese tourists come to the U.S. is for shopping,” says Pierre Gervois, President and CEO of China Elite Focus, an agency specializing in wealthy Chinese outbound tourism.

And:

Rupert Hoogewerf Research Institute and the Xinye (Industrial) Bank have been jointly issued the White Paper on consumer demand for the 2012 Chinese high net worth crowd. The survey shows: Travel, luxury goods and younger generation education are the priority concerns of the rich Chinese. China has nearly 2.7 million personal assets of more than 6 million yuan (close to 1 million US dollars)

The most striking is the child’s education. 85% of high net worth crowd have planned to send their children abroad to study, 66% consider that children shall be sent out in the high school or middle school stage.

And:

“The second wave of China’s outbound tourism has started, with more self-organized travelers slowing down and spreading further a field,” says Dr. Georg Wolfgang, Director of the China Outbound Tourism Research Institute. “Increasingly travel-savvy and globally connected, below 45 years and green, the new Chinese tourists are arriving in exotic locations and staying for more than just a snapshot.”

 

 

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