In June. Intel began to run a short Chinese film to help promote its new-gen Core 2 CPUs. It features two Chinese photographer, Kitty and Lala, who are inventing new forms of Chinese wedding photos.
From the Fast Company article “Why Intel Tapped Two Quirky Chinese Wedding Photogs For Its Latest Ad Campaign” by Kit Eaton (here):
You don't even see any mention of how it relates to Intel until far into the six-minute clip, though Intel notes that Kitty and Lala are a "natural fit" for Intel's campaign because they represent a new generation of "young adults with disposable incomes" and an "expansive view of the world thanks to technology." You may question Intel here, considering how shuttered China keeps its citizen's view of the world by strangling technological advances, but the fact that Intel tech has enabled fast processing in Photoshop through advances in processor design is indeed relevant to the story.
That said, Kitty and Lala are probably just as important to Intel as Intel is to Kitty and Lala. China is a growing market, an exemplar of the developing world where Intel's next big market opportunity lies. Blogging is a huge social meme there at the moment. Lateral thinking in creative professions in traditional markets is a compelling business story. Post-'80s kitsch will touch a social nerve in its audience. And so on.
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